We all have heard of “Small Business Saturday”
And, I think, for the most part everyone understands
what that means. But, for a CrossFit gym and community,
I think it means much more.
Let me explain what I mean in a minute.
I fall into writing this blog post, like many of my posts, when
analyzing why I feel upset about something. I get upset
when I find out people buy items from a large retailer or
online, that they could buy here, in our retail shop.
So I start to process why I feel that way.
And, I FINALLY figured it out.
There are very few situations where you can spend money
to purchase something you need or want, and it resulting
in a direct improvement on your community. A community that
you find extreme value in.
I can think of a few examples; school fundraisers, and church
fundraisers. I’m sure there are more, but I can’t think of any.
When you shop at Costco, you are helping the city of Gig Harbor,
the economy, helping locals find employment. But, really, most of
us don’t benefit from Costco doing well. We don’t see an improvement
in our life if Costco monthly and annual numbers are healthy.
However, if you buy from your local box, you do.
I have overheard, or maybe just imagined people in the past saying
things like, “well, I already give them enough money” when asked
whether or not they are buying something in our shop. Or, “my
membership is already a lot.” As if those are decent reasons
why you would not, maybe purchase an additional shirt after
3 years of membership, even though you purchase a shirt
from every box you drop in to out of town.
Or, your membership cost is why you choose to buy your protein
from GNC rather than our shop.
Our mark ups aren’t high. Unlike Costco, we can’t buy our products
in thousands of units at a time. We can’t even buy our items at a
wholesale cost, as to what Fred Meyer or Costco can buy them out.
So, we still price them at what the retail price should be and hope to
make a small profit from it.
When you buy from your local box, that small profit goes back to
the business. That profit helps pay coaches. It helps pay for additional
training. It helps buy more equipment, replace broken equipment,
and more product. It keeps the lights on, the bills paid. It also pays
When the bills are paid, and the coaches are properly compensated, that
leads to a better experience for you guys. Less stress, more fun!
More time can be devoted to planning what cool things to do for the
So, please consider making your next purchase with Your Local Box…us?
We all appreciate it and everyone can benefit from it.